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Sales and customer contact

A follow-up email in two minutes after a meeting

The best follow-up email goes out the same day. With your notes and one fixed instruction, it takes two minutes.

4 min read

After a good customer meeting there's momentum. Sending a clear summary the same day makes an impression and prevents misunderstandings. Yet that email often gets left. With AI it becomes a small job.

What you need

  • Your meeting notes, even as keywords. A voice memo in the car works too.
  • What was agreed and what the next step is.
  • The name and role of the person you're writing to, which you fill in yourself.

What a good follow-up email contains

  1. A brief thank-you for the meeting.
  2. Three points summarising what you understood about the customer's request or problem.
  3. What you agreed.
  4. The next step, with a date and who does what.
  5. An open invitation to add or correct anything.

Point 2 matters most. A customer who sees their problem summarised well feels understood.

Watch out for

  • No new promises. Check the AI hasn't added anything that wasn't discussed.
  • Real names and amounts: fill them in yourself if you're using a personal account.
  • Keep it short. A follow-up of more than 200 words rarely gets read to the end.

Make it a fixed habit

Set yourself a rule: every customer meeting gets a follow-up email before the end of the day. With a saved instruction on your phone, you can do it between appointments.

Checklist

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Prompt to copy

Write a follow-up email of no more than 180 words after my meeting with a customer. Structure: brief thanks, three points on what I understood about the customer's request, what we agreed, the next step with a date and who does what, and an invitation to add anything. Add nothing that isn't in my notes. Leave [name] and [date] open if they're missing.

Notes: [paste]

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