AI basics for your business
What is generative AI? A plain-language guide
What generative AI is, what it does well and where to be careful, explained for people who run a small business.
5 min read
Knowledge base
Practical answers to your AI questions, with prompts and exercises for your everyday work.
AI basics for your business
Prompt, assistant, automation, agent: what's the difference?
Four terms that are often confused, each with a different level of autonomy. With an example from an ordinary small business.
6 min read
AI basics for your business
Which AI tool for which task?
Five kinds of AI tool and three questions to help you choose. Task first, tool second.
5 min read
AI basics for your business
Your first week with AI: a starter plan for business owners
Five days, twenty minutes a day. A practical plan to see for yourself what AI can do for your business.
6 min read
AI basics for your business
Why AI is sometimes confidently wrong
Why AI sometimes makes things up, where it happens most and five habits that reduce the risk.
5 min read
AI basics for your business
A good prompt in five parts
A useful answer starts with a good request. Five building blocks, a before-and-after example and an exercise.
6 min read
AI basics for your business
Giving context: from vague to useful
Context is what turns a vague answer into a useful one. What to include, how to reuse it and what to leave out.
5 min read
AI basics for your business
Free or paid AI plan: what to look out for
What happens to your conversations on free, personal and business plans, and which settings to change right away. Status November 2026.
6 min read
AI basics for your business
Checking AI output in three steps
A simple three-step check: is it right, does it fit, is it allowed. So no AI text leaves the building unchecked.
5 min read
AI basics for your business
Ten tasks you can hand to AI tomorrow
Ten concrete everyday tasks in a small business, each with a short instruction you can try straight away.
6 min read
AI basics for your businessWith trial
A one-page AI policy for your business
A template to set out on a single page how your business uses AI. With notes on each section and the current position under the EU AI Act.
8 min read
AI basics for your businessWith trial
AI baseline check: where does your business stand today?
Fifteen statements across five areas. In ten minutes, you'll see where your business stands with AI and what the logical next step is.
7 min read
Administration and finance
Sorting and summarising email with AI
Get on top of a full inbox in ten minutes: summarise, sort by action and prepare replies, without losing track.
5 min read
Administration and finance
Writing quotes faster
A quote often starts with a blank page. With a fixed instruction and your own price list, you'll have a solid draft in minutes.
6 min read
Administration and finance
Payment reminders that are friendly and clear
A friendly, clear reminder gets paid sooner. AI helps you write it, but the rules for consumers aren't yours to set. Status November 2026.
6 min read
Administration and finance
Turning meeting notes into actions
From messy notes to a short summary with decisions, actions and owners. So nothing gets lost after the meeting.
5 min read
Administration and finance
Getting AI to write and explain Excel formulas
You don't need to be an Excel expert. Describe what you want to calculate and let AI write and explain the formula.
5 min read
Administration and finance
Summarising your figures for the monthly meeting
From a table full of numbers to three sentences everyone understands. Using AI to discuss your monthly figures without misreading them.
5 min read
Administration and finance
Reading contracts faster: what AI can and can't do
AI helps you get to grips with a contract faster: structure, deadlines and questions. It doesn't give a legal opinion. What it can and can't do.
6 min read
Administration and finance
Preparing better for your accountant with AI
Less back-and-forth with your accountant: questions organised, documents ready and answers understood. AI helps with the groundwork.
5 min read
Administration and finance
Writing down procedures with AI
A lot of know-how lives in people's heads. With AI, an explanation, a voice memo or loose notes become a procedure anyone can follow.
5 min read
Administration and financeWith trial
Prompt set for administration: twelve ready-made instructions
Twelve tested instructions for recurring admin work, ready to copy and adapt to your business.
7 min read
Administration and financeWith trial
Template: a one-page monthly report
A one-page monthly report you can put together in half an hour with AI. Template, method and checks.
7 min read
Administration and financeWith trial
Checklist: using AI safely with financial data
Which financial data can go into an AI tool, under what conditions, and what always stays out. A checklist for your team.
6 min read
Sales and customer contact
Answering customer questions faster without losing your voice
Reply faster without your customers feeling they're talking to a robot. Let AI draft the first version while you keep your company's voice.
5 min read
Sales and customer contact
A follow-up email in two minutes after a meeting
The best follow-up email goes out the same day. With your notes and one fixed instruction, it takes two minutes.
4 min read
Sales and customer contact
Explaining your offer clearly, in your customer's language
If customers don't get what you do, they don't buy. AI helps you explain your offer in your customer's words, not your own jargon.
5 min read
Sales and customer contact
Answering a complaint with AI as your sparring partner
Handling a complaint well can keep a customer for years. AI helps you stay calm and find the right words. The judgement stays with you.
5 min read
Sales and customer contact
Preparing for a customer meeting with AI
Ten minutes of preparation with AI: what you already know, what you want to find out, and which questions and objections to expect.
5 min read
Sales and customer contact
Trilingual customer contact: AI as a translation aid, within limits
Serve customers in Flanders, Wallonia and Brussels in their own language. AI is a strong translation aid, but it has its limits.
5 min read
Sales and customer contact
Turning frequently asked questions into an FAQ
The same questions keep coming back. With AI you can turn them into a clear FAQ for your website, your team and your AI assistant.
5 min read
Sales and customer contact
Practising a sales conversation with AI as the customer
Rehearse a difficult conversation first with an AI playing the customer. Safe, without an audience and as often as you like.
5 min read
Sales and customer contact
Following up leads so nothing slips through the cracks
A quote without follow-up is a missed opportunity. With a simple overview and AI for the messages, nothing slips through the cracks.
5 min read
Sales and customer contactWith trial
Prompt set for sales and customer contact: twelve instructions
Twelve instructions for sales and customer contact, from preparation to follow-up. Ready to copy and adapt.
7 min read
Sales and customer contactWith trial
Template: an answer library for your customer service
A shared library of approved answers, as the basis for your team and your AI assistant. Template and method.
7 min read
Sales and customer contactWith trial
Role-play scripts for objections
Five ready-made role-play scenarios for the objections you hear most, with a feedback round. To practise alone or with your team.
7 min read
Marketing and communication
Planning a month of LinkedIn posts with AI
Plan a month of LinkedIn posts in one morning, without them sounding like a robot. From topics to first drafts.
5 min read
Marketing and communication
Teaching AI your own writing style
AI-written text often all sounds the same. With a short style guide and real examples, AI writes more like you.
5 min read
Marketing and communication
Writing a newsletter people actually read
Less newsletter, more readers. AI helps you produce a short, useful edition faster, provided the content comes from you.
5 min read
Marketing and communication
Rewriting your website copy for your audience
Visitors decide in seconds whether to stay. AI helps you rewrite your website copy from your customer's point of view.
6 min read
Marketing and communication
Writing a press release with AI
An opening, an anniversary, a new service: a good press release gets you into local media. AI helps with the structure; the facts come from you.
5 min read
Marketing and communication
Creating images with AI: possibilities and pitfalls
You can create a visual for a post or presentation in minutes with AI. What works well, and where it goes wrong legally and in content.
6 min read
Marketing and communication
From one text to five formats
One good piece of content becomes a post, a newsletter, an FAQ answer, a short video and an email. Get more out of what you've already made.
5 min read
Marketing and communication
SEO basics for small businesses, with AI
Being found by customers in your area. The basics of search engine optimisation, and how AI helps without you writing for robots.
6 min read
Marketing and communication
Building an audience profile
Knowing who you're writing for improves all your communication. An audience profile based on real customers, with AI helping you organise it.
5 min read
Marketing and communicationWith trial
Template: a content calendar for a quarter
A content calendar for a quarter, filled in one meeting with AI. Template, method and a fixed rhythm.
7 min read
Marketing and communicationWith trial
Prompt set for marketing and communication: twelve instructions
Twelve instructions for marketing and communication, from finding topics to reuse. Ready to copy and adapt.
7 min read
Marketing and communicationWith trial
Template: a style guide for AI-written text
One document that sets how your business sounds, in every language and with every AI tool. A template to fill in and add to your standing instructions.
7 min read
HR and people
A job advert that speaks to the right people
A job advert that says concretely what someone does attracts better candidates. AI helps you move beyond clichés without promising anything untrue.
5 min read
HR and people
Preparing job interviews with AI
Better questions, fairer comparison. How to prepare a job interview with AI, and where AI shouldn't make the call.
5 min read
HR and people
Creating an onboarding plan with AI
The first weeks decide whether a new colleague stays. With AI you can quickly draw up an onboarding plan that goes beyond a tour of the building.
5 min read
HR and people
Writing and updating job descriptions
A clear job description helps with recruitment, feedback and training. AI drafts it; the conversation with the employee is yours.
5 min read
HR and people
Preparing a feedback conversation with AI
A difficult conversation gets easier when you prepare it. AI helps you phrase your message clearly and respectfully, and to rehearse it.
5 min read
HR and people
Internal communication during change
A move, a new system, a reorganisation: how you communicate decides whether the team comes along. AI helps you write the right message for each group.
5 min read
HR and people
Mapping training needs
What training does your team really need? A simple skills matrix, built with AI, gives you a clear picture.
5 min read
HR and people
The federal right to training in a nutshell
How many training days must you give your staff? The Belgian federal rule in a nutshell, depending on the size of your business. Not legal advice.
5 min read
HR and people
AI and employee privacy
What can and can't you do with AI when it comes to your staff? Personal data, monitoring and prohibited uses, in plain language. Status November 2026.
6 min read
HR and peopleWith trial
Template: onboarding plan for new employees
A complete onboarding plan to fill in, from before day one to the three-month review. With a welcome email and a buddy checklist.
7 min read
HR and peopleWith trial
Prompt set for HR: twelve instructions
Twelve instructions for HR, from job adverts to performance reviews. Without personal data, ready to copy.
7 min read
HR and peopleWith trial
Conversation guide: the performance review
A guide for a performance review that's about development, not just assessment. With preparation for both sides.
7 min read
Operations and planning
Planning your week with AI
Get a busy week under control in ten minutes. AI helps you set priorities and plan realistically; you decide what really matters.
5 min read
Operations and planning
Writing a work instruction with AI
A work instruction for the shop floor: short, visual and safe. AI helps you write it; the experienced colleague signs it off.
5 min read
Operations and planning
Shorter, sharper meetings
Fewer meetings, better decisions. With AI you can prepare a meeting that's shorter and achieves more.
5 min read
Operations and planning
Setting up a project plan with AI
From idea to plan with phases, tasks and dependencies. AI provides the structure; you know what's realistic.
6 min read
Operations and planning
Analysing problems with the five whys and AI
The same fault keeps coming back? With the five whys and AI as a critical questioner, you find the cause rather than the symptom.
5 min read
Operations and planning
Comparing suppliers with AI
Three quotes, all in a different format. AI puts them side by side so you can compare fairly. The choice is yours.
5 min read
Operations and planning
Keeping knowledge when someone leaves
An experienced colleague is leaving or retiring. With a structured interview and AI, you can capture the key knowledge before it's too late.
5 min read
Operations and planning
Spotting recurring tasks
Most time savings lie in tasks that come back every week. How to spot them and choose where AI or automation pays off most.
5 min read
Operations and planning
Your first automation: what you need
A first automation doesn't have to be big. What you need, how to start small and what to check before letting anything run on its own.
6 min read
Operations and planningWith trial
Template: a one-page work instruction
A one-page work instruction template, ready to print or show on a tablet. With a method for filling it in with AI.
6 min read
Operations and planningWith trial
Worksheet: mapping automation opportunities
A worksheet to score recurring tasks and choose the three best opportunities for AI or automation. To fill in alone or with your team.
7 min read
Operations and planningWith trial
Prompt set for operations and planning: twelve instructions
Twelve instructions for planning, the shop floor and improvement. Ready to copy and adapt.
7 min read
Safety and compliance
What data should and shouldn't you share with AI?
A simple traffic light for what you always, sometimes and never put into an AI tool. Easy to explain to every employee.
5 min read
Safety and compliance
GDPR and AI: the basics for small businesses
What the GDPR means when you use AI tools with personal data: purpose, processor, transparency and data minimisation. In plain language.
6 min read
Safety and compliance
The EU AI Act for small businesses
The EU AI Act in plain language: what already applies, what's coming and what it means for a small business using AI. Status November 2026.
6 min read
Safety and compliance
AI literacy: what's expected of employers
What the AI Act expects of employers regarding AI literacy, and how to approach it practically and proportionately in a small business.
5 min read
Safety and compliance
Spotting phishing in the AI era
With AI, phishing emails have become flawless and personal. Spotting spelling mistakes no longer works. What to look for now.
5 min read
Safety and compliance
Deepfakes and voice fraud: protecting your business
A call that sounds like your boss, a video call that looks real. How to protect your business against fraud using imitated voices and images.
5 min read
Safety and compliance
Settings to change in ChatGPT, Claude and Copilot
Five minutes that make a difference: the privacy settings to check in ChatGPT, Claude and Copilot. Status November 2026.
5 min read
Safety and compliance
Copyright and AI-generated text
Can you simply use AI-generated text and images? What to know about copyright, your own input and other people's rights. Not legal advice.
5 min read
Safety and compliance
Passwords, MFA and AI tools
An AI account often holds more business information than you think. How to secure it with strong passwords, two-factor authentication and good management.
5 min read
Safety and complianceWith trial
Template: AI usage rules for staff
Ten short AI usage rules to give every employee, alongside your AI policy. To put on the wall or send by email.
6 min read
Safety and complianceWith trial
Checklist: can this go into an AI tool?
A checklist to decide, task by task, whether and how you can share data with an AI tool. From doubt to a clear choice in one minute.
6 min read
Safety and complianceWith trial
Response plan for a data breach
What do you do if sensitive data ends up in an AI tool, or anywhere else it shouldn't be? A five-step response plan. Not legal advice.
7 min read
Tools and ways of working
ChatGPT for work: a practical start
For many people, ChatGPT is their first encounter with AI. What you can do with it at work, which features help most and what to watch out for.
5 min read
Tools and ways of working
Claude for work: a practical start
Claude is strong with long documents, clear writing and thorough analysis. What you can do with it at work, and how to start safely.
5 min read
Tools and ways of working
Copilot in Microsoft 365: where it helps
Work in Outlook, Word, Excel and Teams? AI may already be in your software. Where Copilot helps, and what to watch out for.
5 min read
Tools and ways of working
Gemini in Google Workspace: where it helps
Does your business work in Gmail, Docs and Sheets? Gemini helps right there. What you can do with it and how to use it safely.
5 min read
Tools and ways of working
Using projects and custom instructions
Stop explaining who you are every time. With projects and custom instructions, every conversation starts with the right context.
5 min read
Tools and ways of working
What is a second brain, and why does it work with AI?
A second brain is your own collection of notes and documents your AI assistant can consult. Why it makes the difference, and how to start small.
6 min read
Tools and ways of working
Dictating and summarising
Talking is faster than typing. With voice and AI, you turn ideas, reports and notes into usable text, even on the move.
5 min read
Tools and ways of working
Having documents and PDFs analysed
Get to grips with long PDFs, reports and manuals faster using AI. How to ask the right questions and make sure you don't miss anything.
5 min read
Tools and ways of working
Your own assistant for a fixed task
An assistant that knows one task well saves time every week. How to build one in an hour, without programming.
6 min read
Tools and ways of workingWith trial
Comparison table: AI assistants for small businesses
The main AI assistants side by side on the points that matter for a small business, plus a decision tree to choose. No prices, status November 2026.
7 min read
Tools and ways of workingWith trial
Starter kit: custom instructions and project instructions
Three ready-made templates to fill in: custom instructions, project instructions and a note about your business. Ready for any AI tool.
7 min read
Tools and ways of workingWith trial
Prompt set for document analysis: twelve instructions
Twelve instructions for analysing documents, PDFs, spreadsheets and transcripts. With the location, so you can check everything.
7 min read
Leadership and adoption
Introducing AI without losing your team
The technology is rarely the problem. Bringing people along is. Five principles for introducing AI with your team behind you.
6 min read
Leadership and adoption
Resistance to AI: what lies behind it
Resistance isn't ill will. Behind "it won't work here" there are often fair questions. How to listen and respond.
5 min read
Leadership and adoption
Appointing an AI champion
One or two colleagues who know their way around AI and help others often make more difference than expensive training. How to choose and support them.
5 min read
Leadership and adoption
Choosing your first use case
Your first use case decides whether your team believes in AI. Pick one that's frequent, shows results quickly and carries little risk.
5 min read
Leadership and adoption
Measuring time saved without fooling yourself
"AI saves us loads of time" is a feeling, not a measurement. How to measure honestly what AI delivers, checking time included.
5 min read
Leadership and adoption
Agreeing AI rules with your team
Rules on AI work better when you make them together. A one-hour format to reach clear agreements with your team.
5 min read
Leadership and adoption
What changes in jobs, and what doesn't
AI changes tasks, not whole jobs overnight. What shifts, what becomes more important, and how to talk about it honestly with your team.
5 min read
Leadership and adoption
From loose tips to a learning path
A few videos and a demo don't add up to training. How to build a learning path that brings every employee to the right level.
5 min read
Leadership and adoption
An AI roadmap for the year ahead
From scattered experiments to a plan. An AI roadmap in four quarters, realistic for a small business and flexible enough for a fast-moving field.
6 min read
Leadership and adoptionWith trial
Worksheet: selecting use cases
A worksheet to gather AI uses with your team, score them and pick the best two. Ready for a ninety-minute workshop.
7 min read
Leadership and adoptionWith trial
Template: an AI roadmap on one page
A one-page AI roadmap template linked to your business goals. Fill it in, share it with the team and adjust it every quarter.
7 min read
Leadership and adoptionWith trial
Running order: an AI introduction session for your team
A running order for a two-hour introduction session with your team: explanation, practice, rules and next steps. You can run it without an outside trainer.
8 min read