Writing a newsletter people actually read

A newsletter keeps you in your customers' minds, but many newsletters never get opened. Usually they're too long or too salesy. AI helps you write faster, but the real work is choosing what goes in.

Less is more

A good small-business newsletter has one main topic and two or three short extras. For example:

1. One useful piece: a tip, an answer to a frequent question, seasonal advice.
2. One piece of news: something changing at your business, or a project.
3. One practical notice: opening hours, an offer, an event.

Where AI helps

• Turning your notes into readable text.
• Suggesting three subject lines to choose from.
• Cutting a long text in half.
• Adapting a text you've already written for your other language group.

What you look after yourself

• The content is yours. Don't let AI invent news, offers or figures.
• Does it sound like you? Use your style guide.
• One clear call to action. What do you want the reader to do? Pick one thing.
• Email marketing rules: only send to people who signed up or with whom you have a customer relationship that allows it, and always include a clear unsubscribe link at the bottom.

A fixed rhythm

Better a short newsletter every month than a long one twice a year. With a fixed structure and AI as a writing aid, an edition takes an hour rather than a day.

Checklist per edition

Prompt to copy