Sales and customer contact
Turning frequently asked questions into an FAQ
The same questions keep coming back. With AI you can turn them into a clear FAQ for your website, your team and your AI assistant.
5 min read
Every small business gets the same questions: how much does it cost, how long does it take, what if I want to cancel? A good FAQ saves your team time and helps customers find answers themselves. AI makes writing one easy.
Where to find the questions
- Emails from the past few months, without names.
- Notes from your customer service or front desk.
- Questions your sales staff hear often.
- Comments in reviews or on social media.
Paste in a good quantity and let the AI group them: which questions are really about the same thing?
From question to good answer
Ask the AI to phrase one clear question per group in the customer's words. Write the answer yourself, or have it drafted from your terms and way of working. Check every answer: an FAQ is a promise to your customers.
A good FAQ
- Questions in the customer's language, not jargon.
- Short answers: two to four sentences.
- Grouped by topic: ordering, delivery, payment, returns.
- Dated, so you know when to review it.
- In every language your customers use.
Useful three times over
Your FAQ works for three audiences at once:
- Customers on your website.
- Colleagues answering questions.
- Your AI assistant, as material for answering customer questions.
Exercise
Your answers stay only in this browser.
Prompt to copy
Below are customer questions from the past few months. 1) Group the questions that are about the same thing. 2) Phrase one clear question per group in the customer's words. 3) Sort them by topic. Don't write answers yet. Say roughly how often each question came up.
[paste the questions without names]
