HR and people
A job advert that speaks to the right people
A job advert that says concretely what someone does attracts better candidates. AI helps you move beyond clichés without promising anything untrue.
5 min read
"Dynamic colleague wanted for a challenging role in a driven team." You see it everywhere, and it says nothing. A good advert describes concretely what someone will do, with whom and why it's worth it. AI helps you write it, provided you supply the right information.
What you supply
- An ordinary working day: what does the person do in the morning and afternoon, which tasks are enjoyable and which are tough?
- The team: who do they work with, who's their manager?
- What you really need: what's essential from day one, and what can they learn with you?
- What you offer: salary or a range if you want to state it, hours, travel, training, atmosphere.
- How to apply and what happens next.
What AI does well
- Turning your notes into fluent, concrete text.
- Spotting and replacing clichés and vague wording.
- Suggesting how to cut requirements down to what's really needed. Long lists of requirements put good candidates off.
- Making a short version for social media.
Fair and inclusive
- No discrimination. Age, origin, gender and other protected characteristics don't belong in an advert, not even in disguise, such as "young team" as a requirement. Ask the AI explicitly to check for this, and read it yourself.
- No promises you can't keep, such as career progression that doesn't exist.
- Multilingual: if you recruit in several regions, make each language version sound natural.
Exercise
Take an advert you have online or will need soon.
Your answers stay only in this browser.
Prompt to copy
Write a job advert for [role] at a [type of business] with [number] staff, based on my notes. Structure: what you'll do on an ordinary day, who you'll work with, what you bring (no more than five points, separating what's essential from what can be learnt), what we offer, how to apply. Concrete, no clichés. Then check the text for wording that could exclude candidates on grounds of age, origin, gender or other protected characteristics.
Notes: [paste]
