Marketing and communication
From one text to five formats
One good piece of content becomes a post, a newsletter, an FAQ answer, a short video and an email. Get more out of what you've already made.
5 min read
Creating content takes time, so it's a shame when a good text is used only once. With AI you can turn one piece into several formats, each adapted to its channel.
Start from one strong piece
That could be a blog article, a detailed answer to a customer question, a presentation you gave, or the transcript of a conversation or webinar. The more substance, the more you can get out of it.
Five possible formats
- LinkedIn post: one idea from the piece, short, with a question.
- Newsletter: a summary with a link to the full piece.
- FAQ answer: the piece reduced to one question and a short answer for your website.
- Script for a short video: thirty to sixty seconds, to record yourself.
- Email to customers: a personal version for those the topic concerns.
Adapting to each channel
Don't just ask for "a shorter version". Say which channel, which reader and what length. A LinkedIn post needs a strong first line, a video script needs spoken language, an FAQ answer needs precision.
Watch out for
- Each format must stand on its own. Check that no nuance was lost in shortening.
- Not everything needs to go everywhere. Choose the two or three channels your customers really use.
- Spread publication over a few weeks.
Exercise
Choose your best piece of content from recent months.
Your answers stay only in this browser.
Prompt to copy
Below is a text I wrote. Turn it into three formats: 1) a LinkedIn post of no more than 150 words with one idea and a question, 2) an FAQ question with an answer of no more than four sentences, 3) a 45-second script for me to record, in spoken language. Add nothing that isn't in the text. Follow this style guide: [paste].
[paste the text]
