Marketing and communication
Writing a press release with AI
An opening, an anniversary, a new service: a good press release gets you into local media. AI helps with the structure; the facts come from you.
5 min read
Local papers, regional TV and trade magazines are looking for stories from their area. A new branch, an unusual project or an anniversary can make a good article. You don't write press releases every day. AI helps you get the format right.
Is it news?
First ask whether it's news to someone outside your business. It's more interesting if it:
- Is new or unusual.
- Affects people in the area: jobs, an opening, a service that didn't exist before.
- Has a story with a face.
You can ask the AI to judge, from a journalist's point of view, what the most newsworthy angle is.
The standard structure
- Headline: what's happening, in ten words or fewer.
- First paragraph: who, what, where, when and why, in three sentences.
- Context and details: figures, background.
- Quote: from the owner or someone involved.
- Practical details: date, address, website.
- Press contact: name, phone, email.
What you supply
- All the facts: dates, figures, names with consent.
- The quote in your own words. AI may shorten it at most, never invent it.
- Good photos, without AI edits that change reality.
Watch out for
- Check every claim. Journalists sometimes copy text word for word.
- No marketing speak. "Unique", "revolutionary" and "the best" work against you.
- Short. One page is enough.
Checklist
Your answers stay only in this browser.
Prompt to copy
Write a press release of no more than one page based on the facts below. Structure: headline of ten words or fewer, first paragraph with who, what, where, when and why, context, the quote as I give it, practical details and press contact. No marketing language and no added facts. First say in two sentences what you think the most newsworthy angle is.
Facts: [paste]
Quote: [paste]
